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Advertising and Consumerism (3)
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All the Right StuffConnie Littlefield 1997 22 min"I always have a good time. Lots of teenagers hang out at the mall. It's like walking around in a big TV set." Brendan, 13.
All the Right Stuff is about kids, malls, media and money. This video puts the role of youth in today's corporate economy into perspective.
Join Brendan on a tour through the local mall. With two hundred dollars of birthday money in his pocket, he's ready to do some serious spending on music, clothes, and video games.
Teenagers represent a huge and lucrative market for advertisers. They may work in low-paying service sector jobs, but as Brendan says "I pay no rent. My income is one hundred percent disposable."
Intercut with Brendan's shopping trip are interviews with shopkeepers, young people who talk about the pressure on them to consume and to sport all the right logos, and members of the bands Thrush Hermit and Hip Club Groove on how the music and clothing industries target young people.
With poor job prospects and little access to the political process, teens come to see themselves primarily as consumers. It's a self-image marketers are only too happy to encourage and exploit. -
Curtailment of Civilian Industries1943 1 minDuring World War II, the production of non-essential goods was kept at a minimum so that war industries could reach a maximum output. Spending power increased, but since employable men were needed by the armed forces, more workers had to be found for war industry. Although men, women and children worked, there were not enough employees to fulfill manufacturing needs; the production of goods for civilian use had to be cut to the bone.
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PitchmenBarry Greenwald 1985 52 minIf you've ever bought a wonder wallet, a food slicer, a canapé maker, a patty stacker, a miracle brush or a super knife, you may know that the CNE, the Calgary Stampede, and virtually every home show, car show, craft show, fall fair and ploughing match in Canada has at least one thing in common. At hallway intersections and bleacher exits work the second cousins of the carnival barker, the crowd pleasers and teasers, jugglers of people, product and pitch: the point-of-sales professionals known as pitchmen. This documentary looks at the psychology of the impulse sale and provides a view of the world of commerce, salesmanship and advertising at the grass-roots level.
