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Primal
Primal
A collaborative experience on the expression of our strongest feelings, through the production of a collective eternal scream
Folkore, Caroline Hayeur, Manuel Archain and Bruno Stagnaro
web experience
Warning! Powerful screams and guaranteed liberation.
Primal invites you to share your deepest feelings by screaming in front of your computer or your mobile device’s camera.
By participating in Primal, you not only open yourself to the full extent of your expression, you also contribute to creating an eternal scream.
Through this scream, everyone’s primitive expression of his or her innermost recesses comes to light. Whether the scream conveys joy, surprise, anger, fear, hatred or passion, it is the unwinding of the most intense emotions and the most basic instincts—it is universal and brings us back to the roots of humanity.
It is up to you to express yourself by shouting your heart out or screaming until you are out of breath. Primal carefully collects images of each participant in order to create a collective and resounding work that is then revealed to the ears of the world.
Primal is the result of a meeting between Canadian and Argentine artists who combined their technical, visual and conceptual skills to create a virtual space where everyone can scream without restraint.
In addition to being a space for expression, Primal is also a place of discovery. Through video portraits, you can explore the life, environment and reality of six young people in Quebec and Argentina who boldly participated in this screaming game. They filmed their screaming friends, interpreted their own motives, told their life stories, shared their experiences and became directors of their own cries.
Primal is something that is lived, listened to, and shared. Whether you follow it as a viewer or as a participant, Primal leaves you with a new understanding of the profound nature of your fellow human beings.
By participating in Primal, you not only open yourself to the full extent of your expression, you also contribute to creating an eternal scream.
Through this scream, everyone’s primitive expression of his or her innermost recesses comes to light. Whether the scream conveys joy, surprise, anger, fear, hatred or passion, it is the unwinding of the most intense emotions and the most basic instincts—it is universal and brings us back to the roots of humanity.
It is up to you to express yourself by shouting your heart out or screaming until you are out of breath. Primal carefully collects images of each participant in order to create a collective and resounding work that is then revealed to the ears of the world.
Primal is the result of a meeting between Canadian and Argentine artists who combined their technical, visual and conceptual skills to create a virtual space where everyone can scream without restraint.
In addition to being a space for expression, Primal is also a place of discovery. Through video portraits, you can explore the life, environment and reality of six young people in Quebec and Argentina who boldly participated in this screaming game. They filmed their screaming friends, interpreted their own motives, told their life stories, shared their experiences and became directors of their own cries.
Primal is something that is lived, listened to, and shared. Whether you follow it as a viewer or as a participant, Primal leaves you with a new understanding of the profound nature of your fellow human beings.
Creators
Caroline Hayeur
Conception, Photography and Direction
The ever-optimistic artist Caroline Hayeur focuses on themes of humanity, emotion and connections between people through a practice deeply rooted in the present moment.
David Mongeau-Petitpas
Conception and Development
David Mongeau-Petitpas is a Montreal developer involved in the cultural sector. He studied cinema, then design and digital arts at Concordia University, where he learned to program code and used it as a tool of expression.
Atelier FolkloreMarc-Antoine Jacques
Conception and Artistic Direction
After obtaining a bachelor’s degree in graphic design at the Université du Québec à Montréal’s School of Design, Marc-Antoine Jacques gained an impressive body of professional experience.
Atelier FolkloreAwards and Festivals
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![[object Object]](https://dkyhanv6paotz.cloudfront.net/medias/nfb_tube/uploaded_images/2017/laurel.png)
IDFA Doc Lab
Official Selection -
The Webby Awards
Nominee (Websites - Weird)
Credits
A co-produced between the National Film Board of Canada and Encuentro
Creation: Canada
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- Conception, Photography, and Direction
- Caroline Hayeur
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- Conception and Development
- David Mongeau-Petitpas (Folklore)
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- Conception and Artistic Direction
- Marc-Antoine Jacques (Folklore)
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- Music Composition
- Ghislain Poirier
Creation: Argentina
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- Conception and Photography
- Manuel Archain
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- Conception and Video Director
- Bruno Stagnaro
Production: National Film Board of Canada
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- Executive Producer
- Hugues Sweeney
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- Head of Production
- Marie-Pier Gauthier
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- Editorial Manager
- Valérie Darveau
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- Technologist
- Martin Viau
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- Researcher
- Julien Cayer
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- Administrator
- Marie-Andrée Bonneau
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- Clerk, Interactive Productions
- Angel Carpio
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- Coordinator, Education Materiel
- Sophie Quevillon
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- Head Educational Content
- Ross Johnstone
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- Marketing Manager
- Jenny Thibault
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- Marketing Manager Assisted by
- Karine Sévigny
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- Information Technology
- Sergiu Raul Suciu
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- Publicists, NFB
- Nadine Viau
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- Publicists, NFB
- Melissa Than
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- Legal Services
- Christian Pitchen
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- Production Coordinators
- Dominique Brunet
- Caroline Fournier
- Perrine Bral
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- Social Media
- Julie Matlin
- Emilie Nguyen Ngoc
- Jovana Jankovic
- Kathryn Ruscito
Production: Encuenro
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- Producer
- Natalí Schejtman
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- Head of Content
- Violeta Rosemberg
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- Head of Artistic Department
- María de la Paz Viñals
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- Multimedia
- Santiao Ruiz Díaz
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- Legal Affairs Coordinator
- Gustavo Protti
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- Institutional Relations and Press Coordinator
- Claudia Schepes
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- Budget and Finances Coordinator
- Ariel Basualdo
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- Operations Coordinator
- Guillermo Antonio Corsino
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- Accounting Coordinator
- Matías Suárez
Video Selfies
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- Andrés Morelli
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- Karen Orellana
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- Sofía Castellano
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- Pétronille Gotaud-Leclair
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- Léo Robertson Charlebois
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- Diego Casadei
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- Catriel Sambartolomeo
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- Zoe Pousthomis
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- Dylan Barthelemy
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- Lili Brassard-Hubert
Thanks
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- Victor Hayeur
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- Stéphan Langlois (Vice-Principal of Mont-Royal High School) and Dale Walsh (Visual Arts Teacher) as well as his grade 10 students
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- Pauline Lachance
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- Jean Lachance
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- Sonia Robertson
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- Dr. Bruce Hassuk
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- Gisela Volà
Media Kit
Are you a member of the media – journalist, researcher, or blogger – looking for access to a media kit?
For more information or for background for interviews, you can get all the promotional materials you need in one place: text, photos, videos, clips, etc, as well as contact information for our publicists.Related Projects
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