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The Bomb Under the World

1994 51 min
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An ornately decorated elephant leads a parade through an Indian village. A religious holiday? No, a promotional campaign for soap. Consumer society is coming, and India's growing population is looking westward, demanding the same goods and a similar living standard. And why shouldn't they? But what are the broader consequences of Western-style consumerism taking hold in large developing countries?

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The Bomb Under the World

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An ornately decorated elephant leads a parade through an Indian village. A religious holiday? No, a promotional campaign for soap. Consumer society is coming, and India's growing population is looking westward, demanding the same goods and a similar living standard. And why shouldn't they? But what are the broader consequences of Western-style consumerism taking hold in large developing countries?
  • director
    Werner Volkmer
  • producer
    Catherine Mullins
    Marrin Canell
    Kent Martin
    Bob Culbert
    Mark Starowicz
    Darce Fardy
  • executive producer
    Catherine Mullins
  • co-executive producer
    Stephen Low
  • script
    Gwynne Dyer
  • cinematography
    Kent Nason
  • sound
    Yvon Benoît
  • editing
    Hannele Halm
  • re-recording
    Hans Peter Strobl
  • music
    Osvaldo Montes
  • host
    Gwynne Dyer

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