Motivation
The sixth part of the Corporation series looks at a key element of business success. For the entrepreneur, as Sam Steinberg reveals, the motive for building a business soon surpasses the practical one of making a living. It becomes a creative activity. But how to similarly motivate the corporation's 20,000 employees, from top executives to cashiers? Where jobs are interesting and challenging there is a sense of meaningful participation and identification. But for most the motive for work is simply to make a living. How can the corporation expect to get more from them than reasonable productivity? Other films in …
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Corporation1973 7 filmsCorporation(1973–1974) is a behind-the-scenes look at an iconic Canadian business, guided by its president, Sam Steinberg, who offers observations and reminiscences about his company’s 50-year history. “A company can’t stand still,” he says, “it must grow.” Viewers can witness the rise of Steinberg’s from grocery store to major supermarket chain in this seven-part documentary series.
The sixth part of the Corporation series looks at a key element of business success. For the entrepreneur, as Sam Steinberg reveals, the motive for building a business soon surpasses the practical one of making a living. It becomes a creative activity. But how to similarly motivate the corporation's 20,000 employees, from top executives to cashiers? Where jobs are interesting and challenging there is a sense of meaningful participation and identification. But for most the motive for work is simply to make a living. How can the corporation expect to get more from them than reasonable productivity? Other films in the series are: 1. Growth, 2. Real Estate, 3. International Operations, 4. Bilingualism, 5. The Market, 7. After Mr. Sam.
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directorArthur Hammond
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producerArthur Hammond
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writerArthur Hammond
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narratorArthur Hammond
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executive producerGeorge Pearson
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photographyJean-Pierre Lachapelle
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soundJacques Drouin
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editingPierre Lasry
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sound editingBill Graziadei
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musicDonald DouglasAlain Clavier
