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L'industrie du ruban rose

2011 1 h 37 min
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Réalisé par Léa Pool, ce long métrage documentaire explique comment la réalité dévastatrice du cancer du sein, que les experts en marketing considèrent comme une « cause de rêve », est occultée par la brillante histoire à succès du petit ruban rose. Le cancer du sein est devenu l’enfant chéri du marketing social. Des milliers de gens marchent, courent et consomment pour appuyer la cause. Chaque année, on amasse des millions de dollars au profit de la lutte au cancer du sein. Mais où va réellement tout cet argent et à quoi sert-il exactement?

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L'industrie du ruban rose

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Réalisé par Léa Pool, ce long métrage documentaire explique comment la réalité dévastatrice du cancer du sein, que les experts en marketing considèrent comme une « cause de rêve », est occultée par la brillante histoire à succès du petit ruban rose. Le cancer du sein est devenu l’enfant chéri du marketing social. Des milliers de gens marchent, courent et consomment pour appuyer la cause. Chaque année, on amasse des millions de dollars au profit de la lutte au cancer du sein. Mais où va réellement tout cet argent et à quoi sert-il exactement?

Health and Medicine Women All subjects
  • director
    Léa Pool
  • producer
    Ravida Din
  • research
    Nancy Guerin
    Patricia Kearns
    Léa Pool
  • None
    Nancy Guerin
    Patricia Kearns
    Léa Pool
    Patrick Lee
    Maxime Potvin
    Francis Gélinas
    Danielle Raymond
    Mélanie Bouchard
    Patrick Morand
    Lynn Trout
    Stefanie Brantner
  • film research
    Nancy Marcotte
  • additional research
    Feyrouz Abdulrahman
    Katherine Kasirer
    Paul Schliesmann
    Cyndi Taylor
  • consultant
    Samantha King
  • art direction
    Patrice Bengle
  • supplementary footage
    Édith Labbé
    Léa Pool
  • assistant cameraman
    Chantal Vary
    Martin Lebel
    Stéphane Caron
    Éric Morin
    Yan Clement
    Carla Clarke
  • sound recording
    Claude La Haye
    Yann Cleary
    Thierry Morlaas
    Sylvain Vary
  • sound design
    Claude Beaugrand
  • sound editor
    Claude Beaugrand
  • dialog editing
    Francine Poirier
  • sound mixer
    Jean Paul Vialard
  • video assist
    Nathalie Lebel
  • grip
    Pierre André Fournier
  • makeup
    Diane Simard
    Lizane LaSalle
  • location crew
    Darcy Schlitt
    Rosemary Ponzo
    Bruce Liffiton
    Michael Coleman
    Chris Cardno
    Kristen Liffiton
    Leslie Chauncy
    Blackford Vincent, III Shelton
    Evan Guilfoyle
    Paul Nordin
    J.P. Sichelschmidt
    Joshua Eldridge
    Olfert Kempff
    Cullen Quave
    Alex Conroy
    Toby Conroy
    Paul Bélanger
    Aimee Mannella
    Daniel Grant
    James Hellyer
    Raphaëlle Bilodeau
    Emmanuel Hessler
    Catherine Boudreau
  • participation
    Judy Brady
    Barbara Brenner
    Nancy Brinker
    James Brophy
    Janet Collins
    Carol Cone
    Barbara Ehrenreich
    Charlene Elliott
    Charlotte Haley
    Jane Houlihan
    Marc Hurlbert
    Mhel Kavanaugh-Lynch
    Margaret Keith
    Samantha King
    Ellen Leopold
    Susan Love
    Kim McInerney
    Olufunmilayo Olopade
    Jeanne S. Collins
    Sandra Kugelman
    Maricela Ochoa
    Rosemary Parker
    Mary Sue Rimel
    Dao Tran
    Gina De Santis
    Debra Fields
    Ilene King
    Sandy Knight
    Debbie Logan
    Janet McKenzie
    Sari Sairanen
  • publicity stills
    Véro Boncompagni
  • additional voice
    Maria Bircher
    Sarah Camacho
    Lucinda Davis
    Richard M. Dumont
    Angela Galuppo
    Eleanor Noble
  • ADR supervisor
    Nathalie Fleurant
  • sound effects creation
    Lise Wedlock
  • online editing
    Denis Pilon
  • titles
    Gaspard Gaudreau
  • subtitles
    Robert Paquin
    Claude Dionne
  • digital editing technician
    Isabelle Painchaud
    Pierre Dupont
    Patrick Trahan
  • transcripts
    Dyane Provost
    Hélène Laporte-Rawji
    Corinne Smith
  • technical coordinator
    Steve Hallé
    France Couture
    Brigitte Sénéchal
  • marketing officer
    Leslie Stafford
    Moira Keigher
  • media relation
    Pat Dillon
    Nadine Viau
  • production studio intern
    Feyrouz Abdulrahman
    Cyndi Taylor
  • production coordinator
    Christine Williams
    Stefanie Brantner
    Camila Blos
  • program administrator
    Leslie Anne Poyntz
    Stephanie Brown
    Dan Emery

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Education

Ages 14 to 17
School subjects
Family Studies/Home Economics - Aging/Death and Dying Health/Personal Development - Disease Prevention
In a general class discussion, brainstorm the symbolism of the pink ribbon campaign and its successes and failures in helping breast cancer patients. Have students research the Susan G. Komen Foundation and its mandate. Comment on the Avon Foundation as a public charity. Make a list of the complaints that patients and survivors have with raising money to find a “cure” as opposed to finding the “cause.”
L'industrie du ruban rose
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