For decades, Colombia has ranked first among countries in the number of social leaders assassinated. From 2002 to 2009, more than 470 leaders were killed by paramilitary militias in the pay of companies ready to do anything to crush the unions. Among these unscrupulous corporate brands were bottling plants of Coca-Cola company products. These unpunished crimes spur U.S. activists Dan Kovalik, Terry Collingsworth and Ray Rogers into an ambitious crusade against the soft drink giant, accusing them of turning a blind eye to the misdeeds brought to their attention. By following the relentless efforts of this unshakeable trio, The Coca-Cola …
For decades, Colombia has ranked first among countries in the number of social leaders assassinated. From 2002 to 2009, more than 470 leaders were killed by paramilitary militias in the pay of companies ready to do anything to crush the unions. Among these unscrupulous corporate brands were bottling plants of Coca-Cola company products.
These unpunished crimes spur U.S. activists Dan Kovalik, Terry Collingsworth and Ray Rogers into an ambitious crusade against the soft drink giant, accusing them of turning a blind eye to the misdeeds brought to their attention. By following the relentless efforts of this unshakeable trio, The Coca-Cola Case takes us on a fascinating legal road-movie, against a backdrop of denunciation campaigns claiming: Stop Killer Coke!
After five years of struggle, will Coca-Cola yield in the end? And on the verge of a settlement, what will the victims choose—cash, or power and integrity?
Coca-Cola is suspected of having used paramilitary elements in Colombia and Guatemala to have labor unionists assassinated. In 2001, U.S. lawyers took legal action. The suit was filed in an American court because an old law in that country allows foreign victims of crimes who have not obtained justice in their own countries to bring proceedings on U.S. soil. This documentary illustrates the power imbalances in this legal struggle, and the strategies used by the multinational. Questions to ask: What are those strategies? Can justice be done? Why did the workers reject the settlement proposed by Coca-Cola in 2008? What is dignity?