The NFB is committed to respecting your privacy

We use cookies to ensure that our site works efficiently, as well as for advertising purposes.

If you do not wish to have your information used in this way, you can modify your browser settings before continuing your visit.

Learn more
Skip to content Accessibility

The Bronswik Affair

This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
Your rental expires on
None
You've already purchased this film.
Download it from My purchases.

Details

This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.

Media and Communication Social Issues All subjects
  • director
    Robert Awad
    André Leduc
  • producer
    René Jodoin
  • script
    Robert Awad
  • editing
    Robert Awad
  • animation camera
    Richard Moras
    Jacques Avoine
    Raymond Dumas
    Simon Leblanc
  • sound editing
    Gilles Quintal
  • re-recording
    Michel Descombes
  • animation
    André Leduc
    Robert Awad
    Jean-Michel Labrosse
  • narrator
    Ian De Voy
  • voice
    Lorna Brown
    Richard Comar

Education

Ages 11 to 17
Study Guides
Guide 1 Guide 2
School subjects
Family Studies/Home Economics - Consumer Awareness Media Education - Advertising Social Studies - Economics Technology Education - Science and Technology

Teach the concept of satire. Pre-viewing: Discuss the impact of mass media on our spending habits. Students should understand the manipulation that is involved through advertising. Post-viewing: comment on the film's message; although the film is dated, does its point still apply today? Elicit modern-day examples to support their responses.

The Bronswik Affair
Purchase options
Also available
DVD
Licence information
Already paid to see this film?
Licensing information
Download-to-own (DTO) licence detail
Home licence (worldwide); Classroom licence (Canada only)

You may download this film for private, personal or classroom use only. Public screenings and institutional (non-educational institutions) uses are not permitted.

Download films in standard or high definition. (Please note that bonus materials are not available for DTO films.)

Institutional licence

To purchase an institutional licence or to buy a film that is not available for DTO or VOD on the platform, please contact us.

The institutional price includes the rights to screen the film in institutional settings and at free public screenings.

Additional instructions

DTO films cannot be hosted on a streaming server. To add DTO films to an institutional or educational streaming server, please contact a sales agent to discuss pricing.

You can copy each file up to 5 (five) times, onto various devices.

Explore